By: miss_lianne | October 04, 2017

Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just now beginning to enter the workforce and gain purchasing power. Because Gen Z is still so young, however, the traits that characterize them are not yet fully understood and many brands are making mistakes in trying to reach this audience. The following seven tips can help brands to more effectively reach Gen Z with their marketing efforts.

Embrace new social media

While millennials (or Generation X) are content to stick with earlier social media platforms like Facebook and Twitter, Generation Z are more likely to adopt newer social media platforms and in f...

By: miss_lianne | September 26, 2017

A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a wasted opportunity. The call to action is the heart of the text message and you need to take great care in crafting it. Here are a few helpful tips for writing the perfect call to action for your text messages.

Make it urgent

If your call to action is left open-ended, in other words, if recipients feel like they can act on it at some future time, there’s a good chance they’ll put it off until they forget and they never will follow through with it. You can create urgency through word choice and tone. You can also create urgency by stating a deadline. Mobile-only offers, for instance, ...

By: miss_lianne | September 14, 2017

What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising efforts. Smartphones are the gateway into people’s personal lives so it only stands to reason that mobile marketing would be a crucial element to getting people to make purchases. The truth is, every business, even the smallest ones, need to invest in a mobile marketing strategy. Here are three reasons why.

To establish your brand

Your brand is more than the name you attach to your products . It’s more than a logo. It’s your mark on the world. It’s what sets you apart from everyone else who might make similar products or work in the same industry. Your brand is a message to consumers about what your company stands...

By: miss_lianne | August 23, 2017

Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently less trusting of advertisements put out by the brands who stand to profit from them. After all, they’re obviously biased and they can’t be objective. This is where the value of influencers come in. Influencers are people who customers view as peers. They aren’t sponsored by any company so they can be trusted to share accurate and objective information about various products. People considering a purchase often turn to influencers to see what they think. When influencers give their approval, customers are more likely to buy. If you have yet to look into influencer market...

By: miss_lianne | August 15, 2017

When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as good as they used to. Now it’s overdone and 80% of all emails sent are never even opened, let alone read. Email providers started automatically filtering out spam mail and the effectiveness of email marketing took a hit. More recently, SMS, or text messaging, has become the new email. The open rates for text messages is even higher (98%) than email’s open rates were at the very beginning and it’s the preferred method of communication for the majority of people, especially younger people.

If SMS is so great, you may be wondering why email marketing should even be invested in at all. There are actual...