By: miss_lianne | October 19, 2017

Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it can be profitable. After all, what’s the point in amassing 5,000 followers or getting x number of likes on a Facebook post if sales don’t go up as a result?

The truth is, social media marketing can be a very profitable channel if it’s done right. The following advice can help you turn your social media marketing strategy into a profitable one.

Invest money (to a reasonable degree)

A blessing and a curse with social media ...

By: miss_lianne | October 04, 2017

Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just now beginning to enter the workforce and gain purchasing power. Because Gen Z is still so young, however, the traits that characterize them are not yet fully understood and many brands are making mistakes in trying to reach this audience. The following seven tips can help brands to more effectively reach Gen Z with their marketing efforts.

Embrace new social media

While millennials (or Generation X) are content to stick with earlier social media platforms like Facebook and Twitter, Generation Z are more likely to adopt newer social media platforms and in f...

By: miss_lianne | September 14, 2017

What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising efforts. Smartphones are the gateway into people’s personal lives so it only stands to reason that mobile marketing would be a crucial element to getting people to make purchases. The truth is, every business, even the smallest ones, need to invest in a mobile marketing strategy. Here are three reasons why.

To establish your brand

Your brand is more than the name you attach to your products . It’s more than a logo. It’s your mark on the world. It’s what sets you apart from everyone else who might make similar products or work in the same industry. Your brand is a message to consumers about what your company stands...

By: miss_lianne | September 08, 2017

Generation Z presents both a huge opportunity and a huge challenge to marketers. On the one hand, they’re the next big buying group since they’re just starting to come of age. They already possess $44 billion in purchasing power and that number will increase dramatically each year as more and more of them enter the workforce. On the other hand, they’re savvier when it comes to digital marketing since they’ve been exposed to it since birth. Generation Z was born into a world of internet, smartphones, Facebook, and YouTube and they can be more difficult to win over using these marketing channels.

YouTube is an especially important channel for gen Z since YouTube is to Gen Z what Google was to Gen X and baby boomers. When they’re curious about ...

By: miss_lianne | August 23, 2017

Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently less trusting of advertisements put out by the brands who stand to profit from them. After all, they’re obviously biased and they can’t be objective. This is where the value of influencers come in. Influencers are people who customers view as peers. They aren’t sponsored by any company so they can be trusted to share accurate and objective information about various products. People considering a purchase often turn to influencers to see what they think. When influencers give their approval, customers are more likely to buy. If you have yet to look into influencer market...