By: miss_lianne | September 08, 2017

Generation Z presents both a huge opportunity and a huge challenge to marketers. On the one hand, they’re the next big buying group since they’re just starting to come of age. They already possess $44 billion in purchasing power and that number will increase dramatically each year as more and more of them enter the workforce. On the other hand, they’re savvier when it comes to digital marketing since they’ve been exposed to it since birth. Generation Z was born into a world of internet, smartphones, Facebook, and YouTube and they can be more difficult to win over using these marketing channels.

YouTube is an especially important channel for gen Z since YouTube is to Gen Z what Google was to Gen X and baby boomers. When they’re curious about ...