By: miss_lianne | August 29, 2017

In this day and age, a strong social media presence is crucial for any brand that hopes to stay relevant. But social media is a crowded place, to succeed in creating a strong social media presence, you need to be aware of the following eight keys to success.

Quality over quantity

Quality over quantity applies to a couple of different things as it pertains to social media. The first is that you need to focus on making quality posts using quality images or quality video content rather than posting average stuff every couple of hours. The second is that you need to attract quality followers, people who will actively participate in conversations in the comments section of your posts and share your posts with their friends, not people who will giv...

By: miss_lianne | July 24, 2017

In the past couple of years, chatbots have gained tremendous ground with businesses scrambling to develop chatbots to assist consumers in doing all manner of tasks. Since texting and instant messaging are such popular forms of communication, especially among millennials, businesses are discovering the value in coming to where they already are, chat-based platforms. There are already bots that can help you narrow down products you might be interested in based on your preferences and bots that can book flights or make dinner reservations. One very popular use is customer service since chatbots have proven themselves to be very helpful when it comes to responding to frequently asked questions and connecting people with the right customer servi...