BRAIN CODE TECH

By: miss_lianne | November 30, 2017

Every business spends time contemplating how they can improve customer service. It is an essential part of selling your product. This is especially true in a world where one upset customer can spend 15 minutes on their social media account thrashing your company, meaning you’ll lose their business as well as their friends and anyone else who may end up seeing the post. And while working with a person is still necessary in many situations when someone seeks out customer service, there have been extremely positive results from changing to a machine. With machine learning and artificial intelligence startups taking charge, machines are becoming quicker and more efficient for communication with customers. Here are 4 ways a machine can improve c...

By: miss_lianne | November 15, 2017

The biggest mistake companies make when marketing to women is thinking women don’t need any special invitation to buy your products. And while that might be true in many instances, a campaign focused on women and specifically inviting them to be a customer is more effective than you might think. This is especially true of products that are more often marketed towards men such as cars, beer, motorcycles, etc. As you prepare your marketing campaign for women, here are some things to take into account.

Communicate, communicate, communicate

If there’s one thing women like, it is clear, concise communication. They need to know what it is you are selling, what they should do with it, and why it is valuable to them. This information needs to be clea...