By: miss_lianne | December 27, 2017

As the new year comes, so do all the predictions of what is to follow. This year, especially, there are a lot of predictions of what will come in the marketing world. Marketing is a huge part of any business, and even just to keep up with all the competitors, it is important to stay ahead. But what marketing predictions are worth taking a closer look? Here is a list of what 2018 has to offer.

Automation through business

The improvements to artificial intelligence in the last few years have grown dramatically to the point where most businesses have or should have some sort of artificial intelligence company they are working with to use the technology. It is no longer some distant future we all hoped we’d see but a reality. And in that reality...

By: miss_lianne | February 13, 2017

Sometimes, having better customer service isn’t just about having all the right tools available. It is about understanding your customers and what they want from you. And while technology does make a huge impact on your ability to reach and communicate with your customer, so does the way you approach them in phone calls and texts. Here are 5 tips to follow if you want stronger customer service.

1. Consistency

When training your customer service representatives, make sure you are encouraging consistency with the brand and the way in which you respond to customers. They will start to expect a specific feeling from your company, and the consistency will do a lot for your overall brand.

2. Personalization

Teach your customer service agents to be mo...

By: miss_lianne | February 07, 2017

Technology has jumped leaps and bounds in the last few years, and the ability to market to your customers has grown with it. Everything is getting smarter and better, so you can give your customers more of what they want. Artificial Intelligence (AI) and smart apps are no longer a thing of the future. The future is now, and it is time you start marketing smarter.

AI Chatbot

With AI capabilities increasing and consumers demanding more conversational-like responses, your company needs to start considering how you want to incorporate chatbot into your marketing. You can use text customer service with AI Chatbot that allows your customers to have two-way text conversations with immediate responses.

We are also seeing more companies building apps w...