By: miss_lianne | September 26, 2017

A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a wasted opportunity. The call to action is the heart of the text message and you need to take great care in crafting it. Here are a few helpful tips for writing the perfect call to action for your text messages.

Make it urgent

If your call to action is left open-ended, in other words, if recipients feel like they can act on it at some future time, there’s a good chance they’ll put it off until they forget and they never will follow through with it. You can create urgency through word choice and tone. You can also create urgency by stating a deadline. Mobile-only offers, for instance, ...

By: miss_lianne | August 04, 2017

Mobile technology has advanced light years in the last decade or so which makes the stagnation of Short Messaging Service (SMS, or texting) especially surprising. While virtually everything else having to do with mobile has changed so drastically over the years, texting has remained pretty much the same. It’s still text-only and the number of characters per text is still limited as well. Because of these limitations combined with a desire by consumers to have more features, the popularity of third party messaging apps is exploding. Many are leaving SMS altogether in favor of Snapchat, Whatsapp, and Facebook Messenger. The bigger smartphone manufacturers like Apple and Samsung are catching onto this trend as well. Apple’s iMessage is the def...