BRAIN CODE TECH

By: miss_lianne | November 15, 2017

The biggest mistake companies make when marketing to women is thinking women don’t need any special invitation to buy your products. And while that might be true in many instances, a campaign focused on women and specifically inviting them to be a customer is more effective than you might think. This is especially true of products that are more often marketed towards men such as cars, beer, motorcycles, etc. As you prepare your marketing campaign for women, here are some things to take into account.

Communicate, communicate, communicate

If there’s one thing women like, it is clear, concise communication. They need to know what it is you are selling, what they should do with it, and why it is valuable to them. This information needs to be clea...