By: miss_lianne | October 04, 2017

Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just now beginning to enter the workforce and gain purchasing power. Because Gen Z is still so young, however, the traits that characterize them are not yet fully understood and many brands are making mistakes in trying to reach this audience. The following seven tips can help brands to more effectively reach Gen Z with their marketing efforts.

Embrace new social media

While millennials (or Generation X) are content to stick with earlier social media platforms like Facebook and Twitter, Generation Z are more likely to adopt newer social media platforms and in f...