By: miss_lianne | September 26, 2017

A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a wasted opportunity. The call to action is the heart of the text message and you need to take great care in crafting it. Here are a few helpful tips for writing the perfect call to action for your text messages.

Make it urgent

If your call to action is left open-ended, in other words, if recipients feel like they can act on it at some future time, there’s a good chance they’ll put it off until they forget and they never will follow through with it. You can create urgency through word choice and tone. You can also create urgency by stating a deadline. Mobile-only offers, for instance, ...